WQDR Wins Radio Ratings
The 4th quarter book is out and WQDR (94.7 – country) finished first with a 7.4 rating. It was followed closely by WQOK (97.5 – Urban Contemporary) with a 7.1 and WRAL (101.5 – Adult Contemporary) with a 6.9. For the year of 2007, WQDR closely edged WQOK for first.
Surprising were the ratings for talk. WNNL (Contemporary Inspirational) finished 6th with a 5.4 while sports talk rivals WCMC (99.9) and WRBZ (850AM) finished with paltry 0.8 and 0.9 scores. 0.9 and 0.8 scores (17th and 16th overall).
Most interesting (and disturbing) is the year that 101.5 had. Their first quarter ratings were a poor 3.5 and slowly progressed to 5.1 for the third quarter. It wasn’t until they pulled their stunt of overwhelming Christmas music for over a month that they popped into the top 5. The message loud and clear here to WRAL is to play Christmas music as early as possible. Their strong 4th quarter rating of 6.9 is what it took to beat AM conservative talk radio staple WPTF for the year.
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RaleighRob
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Mike
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http://www.danamccall.com Dana
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Mike
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