May
12

McDonald’s Coming to Celebration at Six Forks

image Ordinarily a new McDonald’s is nothing to get too excited about. In fact, I believe the last time I ate a lunch or dinner at one was in 1986. However what’s interesting about the McDonald’s going into the Celebration at Six Forks shopping center is the site itself. As in…it’s terrible!

McDonald’s is usually known for its incredible site selection. Few of the stores actually close and one of the reasons is their ability to scout a site and pounce before everyone else does. In fact, some businesses simply save money and follow McDonald’s coattails when choosing a site.

Celebration at Six Forks is a 1980-born shopping center in a huge area of Raleigh that has gone a long time without a McDonald’s. Currently the nearest stores are the drive-thruless Falls Village store, the former McCafe store at Spring Forest/Falls of Neuse, the Six Forks/Wake Forest Road store, and the Millbrook/Glenwood Ave. store. Certainly a chain as large as McDonald’s would be interested in a stronger North Raleigh presence. This particular section of North Raleigh, though, was long-since pioneered by McDonalds’ chief competitors. There is a Wendy’s virtually across the street. A mile or so to the north, at what was once the six forks (hence the name), Hardees, Char-Grill, and Chick-Fil-A have all staked their claim.

Not only is McDonald’s late to the party, they picked a treacherous site formerly occupied by the free-standing Record Bar/Tracks store. Because the property is secured by a 15-foot retaining wall, it towers beyond effectiveness over Six Forks Road.

Ultimately I’m sure this McDonald’s store will do fine. However, it will be interesting to watch the chain built on its consistency overcome an inconsistent site selection.

map it

  • http://www.newraleigh.com Jedidiah

    Dana,

    Americans already spend more money on fast food than they do on higher education. Sadly, you just gave this McDonald’s a handful of business. You could have used that blog space for something a bit more educational.

    Jed

  • Kathleen

    It would seem that there are better options on Six Forks Road. Celebration @ Six Forks is overloaded with restaurants, a gym, poor hilly parking, and very difficult to turn right (North) onto Six Forks. The exit next to McDonald’s is left turn only. McDonald’s seems to be on a quest to put a latte in every hand, south of Strickland, going into downtown Raleigh.

  • Subway Scoundrel

    Dana,

    Per Jed, Don’t give out news or interesting facts or tell us what is happening out there. Just stand on your soapbox and preach the opinion that only matters to you (or Jed). :-)

    Amazes me…..you spend all this time on telling us this info and some people would have you or try to guide you to their opinion.

    Actually, thanks for the info. That strip center needs help and nice to see a national retailer take a serious look.

    Keep up the news and good work

  • Steelcity36

    Exactly as you said McDonald’s spends a lot of money on real estate market research to the point where competitors just copy their locations. They selected a site where there are approximately 1 million office condos or small office buildings within 1 mile distance. They found cheap real estate on which to erect a restaurant and are betting that the office building boom further up Six Forks at Strickland will more than keep them busy. Looks like a sound business decision to me! Some people thought John Kane was crazy buying North Hills Mall but in the grand scheme of things it was a brilliant long-term business decision. His investment and vision was the catalyst for development that changed the overall dynamic of a depressed commercial corridor.

  • Matt K

    I’m all for filling vacant business space, even if it means Mickey D’s. (I’d rather see the return of a record store!) Interesting point about the location and accessibility though. McDonald’s doesn’t agree with me any more anyway, I think my body tries to tell me something after I’ve eaten there. LOL Like McD’s, Wal-Mart (like it or not) has the same knack for staking out locations, and then having a lot of adjacent or nearby development follow. Unfortunately, the arrival of Wal-Mart tends to be the writing on the wall for any already established competing small retail nearby.

    Back on topic, I don’t think McDonald’s will have that effect – it might help the shopping center’s traffic out some. What Raleigh REALLY needs though – is a good New York or Chicago style pizza place. Giordano’s? Anyone? Please!!!!

top -->