DQ Adds OJ
Some local Dairy Queen stores are making moves toward reinventing the brand. For instance, the Dairy Queen Grill & Chill in Morrisville (off Davis Drive and Morrisville Carpenter Rd) has added the Orange Julius (Warning: music) brand to its menu. The Orange Julius brand has been predominantly found in enclosed malls in recent past, but DQ is testing it in a few of their flagship DQ Grill & Chill concepts. The menu includes the Original Orange Julius (lots of other flavors too) and Premium Fruit Smoothies.
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August 16th, 2008 at 8:50 pm
great reporting, dana./