Nov
27

Kapowee! The Badger Returns

badger The News & Observer had a quick article on Wednesday revealing that the Johnson Automotive Badger is making a comeback! The furry car salesman featured in Johnson’s ads last year won the hearts of Triangle residents, striking a funny bone with every strident wiggle-wiggle and sexist remark. The ad blitz, however, was called off in the winter and ever since, the badger has only appeared in Johnson’s radio campaign.

This week, though, the badger ads will make their way back to the airwaves. The local ads are the product of Richmond’s Martin Agency. The company is best known for its Geico ads featuring the gecko and the cavemen. However millions of hits on YouTube prove that this ad campaign is reaching beyond this market.

Additionally, the dealership’s locations will soon begin selling wiggling, talking, stuffed badgers for just $18. They can also be ordered by calling (919) 877-1999.

  • Kevon

    Most obnoxious ad campaign EVER. I will never buy anything from Johnson because of this ad campaign.

  • http://ncsulilwolf.blogspot.com Lisa Jeffries

    YESSSS!!! Can’t wait.

    Guess who might be getting some Johnson Badgers in their stockings?!?!

  • http://www.fastlanevette.com Daniel Strong

    That dude is so funny! Mainly because thats exactly how it is! (especially around here) lol

  • Adrianne Fields

    I will say that I am excited to see the badger come back. There are very few local ads that do a good job at coming off as professional and not cheesy. Way to go Martin and Johnson Automotive.

  • Kathleen

    Many moons & 4 cars ago, I thought about buying a Johnson Lexus…but they wouldn’t negotiate with me without my husband present. Thompson will…

  • Dana

    Well, no sense lookin’ under the hood!

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