Walnut Creek Amphitheatre Loses Its Name, Again
It appears the naming rights period for Time Warner Cable has expired at Walnut Creek. The amphitheater, originally called “Walnut Creek Amphitheatre†has carried 3 different naming rights deals in its history; Hardees, Alltel, and Time Warner Cable.
The first show for the upcoming 2014 season was announced yesterday, and it features “Lady Antebellum at Walnut Creek Amphitheatreâ€, so it looks like until another naming rights deal is secured, the facility will fall back on its original, rightful name.
When corporate naming rights deals first came along, the names stuck with consumers. However after throwing away so many names, it begs two questions: do fluctuating names damage the brand of the facility, and do naming rights deals sway consumer decision making at all ? I can certainly say that I am mostly immune to these kinds of efforts (though I whole-heartedly thank RBC/PNC for ponying up half of the money for Raleigh to finally get an arena 😉 )
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