Two years ago Harris Teeter opened a new store in the parking garage of North Hills East to the chagrin of many area residents. The store was awkward to access, had no internet access, and featured a two-story layout that burdened shoppers in their quest for basic items. Shortly after the crowd roared, Harris Teeter responded by rearranging the store, banishing less popular items to the upstairs.

The store also started a direct mail campaign that offered its neighbors a $10 off any purchase of $40 or more. It was such a powerful incentive, many customers returned and became familiar with the store’s layout.

Recently we noticed that the direc mail flyers were more cleverly disguised among our junk mail. However we haven’t received a flyers in a few weeks. According to readers and a store representative the promotion has ended. Apparently the company feels the numbers for the store are close enough to projections.

So what now? Will this change affect your store selection?