Nov
20

A Plan for UNC’s Dean Smith Center

From the Vault:

deandome_sinkOn Monday the News & Observer’s Andrew Carter published an article about UNC doing a feasibility study about Smith Center renovations. While the university claims the facility is still "first rate", fans and recruits know better. Access to the building is among the worst in the country, seating is cramped, bathrooms are dirty and in disrepair, there are no luxury boxes for revenue generation, and student seating is too far from the court to offer a home court advantage like other teams enjoy. The photo shows the men’s room situation, where those who choose to wash their hands are rewarded with only a frigid trickle of water and empty soap dispensers.

None of this is new, however. In 2000 Tar Heel fans had these same complaints about the then 15-year old Smith Center. I submitted four options (featuring 4 to-scale cutaway diagrams) to then Athletic Director Dick Baddour with only a polite form letter in reply. Unfortunately the only renovations since that time have focused on player and coach areas and lower level chair replacement. Problems with the building remain, and it is good that the university is reviewing options.

Attached is the 2008 gogoraleigh post that reposted the original 2000 plans for renovating the Smith Center. The success of the student section behind the home goal shows that Project 1a is quite feasible, and likely the rest still are. 


There once was a snowy night back in the year 2000. As two feet of snow fell on the Triangle, the UNC Tar Heels were to face the Maryland Terrapins in the Dean Smith Center. Weather prevented most ticket holders from attending, so all seating was opened to general admission. The the court was surrounded by screaming students and those at the game said it was "magic" as the Heels upset the Terps. On my twelve-year-old UNC blog, Tar Heel HOOPla, I posted some ideas for renovating the Smith Center shortly after the game. The plans would allow the court to be permanently surrounded by students while appeasing the building’s donors. (I also sent these to Athletic Director Richard Baddour, but only received a polite form letter in return.) As the Dean Dome completes its 23rd season, not much has changed. The building doesn’t allow the team to get the most support possible. It isn’t a lost cause, though. These same ideas could still be applied to give UNC a better home court advantage. Here is that 2000 article:

Dana’s Smith Center Renovation Plans

As UNC plays its 15th season in the Smith Center, the debate over student seating rages on. Both of the times in the 15 years that seating has been changed to “general admission”, the court has been surrounded by students, and the players have responded with a resounding performance. This could become the norm for the Smith Center with some easy improvements. Clearly N.C. State has shown with their new arena that placing students, the most active and audible fans, around the court creates an intimate, loud setting in a large venue. Simply reassigning student tickets to the first several rows will not suffice as students usually stand for the entire game. Because the lower level descends to the court surface smoothly, the only way to accommodate standing students without obstructing other lower level patrons is to sink the front rows.

Project #1

Dean_dome_proj1a Project #1 focuses on placing students around the basketball court. To date there are two popular solutions floating around. One plan, Project 1a, involves replacing the current collapsible seating in the first 11 rows with lower-rise collapsible seating. Given that the 12th row (the first row of permanent seating) patrons should not have their view obstructed by standing students, there should be a drop-off of 43″ from the 12th to 11th rows. This will allow patrons to see over rowdy students that are up to 6′2″ tall. The first row of permanent seats, unobstructed, would become a premium seat location. This new seating would seat students exclusively, so the quality of the chair is not important. Seat width can be as narrow as the seats upstairs, too, since students won’t be using these seats as much as paying patrons.

While Project 1a is a fairly inexpensive solution, it substantially compromises the students’ view. If the current collapsible seating were removed, there would be a wall about 96″ high just in front of the 12th row. After accounting for a 43″ drop, the new collapsible seating could only be 53″ tall. Given those dimensions,11 rows of collapsible seating would only provide an 8.8 degree rise from the floor. While this is almost 50% steeper grade than the current configuration at N.C. State, 8.8 degrees is still too shallow to enjoy the game to the fullest. Also, these seats would be decidedly inferior to those currently in place for non-basketball events. Dean_dome_proj1b

Project 1b replaces the collapsible seating with the best overall aesthetic and functional solution. In this plan the collapsible seating and Smith Center playing surface would be removed and the floor would be excavated 82″ down. A new floor and collapsible seating would be installed.

This new, lowered section of collapsible seating would ascend not at the current 15 degree angle, but at the 20 degree angle seen in the permanent rows of the lower level. Keeping this 20 degree angle is essential to preserving the views of the students and the ticket-holders in those seats for non-basketball events.

In either plan the permanent aisles would not be confluent with the new fold-back seating, so the aisles would have to be reconfigured in at least 4 places so that students in lower rows could access the concourse. While the removal of the existing fold-back risers and the reconfiguration of a few aisles would remove several seats, the new seating arrangement would put nearly 2800 students in the first 11 rows lining the court providing the rowdiest, most intimidating home-court atmosphere in the nation.

Projects 2, 3, and 4 outline several ideas concerning the addition of luxury suites to the Smith Center. While luxury suites can ease UNC’s budget, they also can offer some incentives for lower level patrons to give up the seats affected by Project #1.

Project #2

Dean_dome_proj2 Project #2 involves replacing the current suites and seats under the second level overhang with luxury suites. These suites would be replete with 8 leather seats overlooking the playing surface, a countertop for bar and food service, a television, and a private bathroom.

Fifty-two such luxury suites could be placed with ease in the Smith Center. (seating map) There would be two non-adjoining suites at the top of sections 127, 126, 125, 124, 121, 118, 117, 116, 113, 110, 109, 108, 107, 104, 101, 100, 133, and 130. Single suites would top sections 123, 122, 120, 119, 115, 114, 112, 111, 106, 105, 103, 102, 132, 131, 129, and 128. Each suite would need to be about 15 feet deep (from the back of the second row of leather seats to the concourse door). In order to accommodate the addition of the suite, approximately five rows (Z, AA, BB, CC, DD) of current seating would need to be removed (shown in grey).

Project #3

Dean_dome_proj3 Project #3 involves the construction of a “halo” ring of luxury suites. Due to the design of the Smith Center, the only way to achieve this is to essentially build a structure resembling a ring of Kenan Stadium press boxes. These suites could actually be as large as desired, but are portrayed in the illustration as being 15′ deep. These suites would contain all the amenities mentioned in the lower level suites, but also would have a private concourse and elevator service to the Bowles Room. As shown in the diagram, about 3 rows of current seating (rows W, X, and Y) would be sacrificed to the 2 rows of leather luxury seats.

Clearly the view from a halo box is inferior to all others in the arena, so some incentives would need to be offered. First class wait service and food of the quality level of the Carolina Club would be offered. Halftime and final game statistics would also be delivered to each suite. Pampering the patrons in the halo boxes is an absolute must, though, in order to fill such suites.

Project #4

Dean_dome_proj4 Project #4, the most aggressive plan, focuses on placing luxury suites in the bottom of the upper level. Certainly the edge of the upper level is a cherished view, and these such suites would be even more cherished. In order to accommodate a suite in this prime location, a massive overhaul of the Smith Center would have to occur. Because rows E, F, and G and the vomitories would be removed, a separate, third level concourse for rows H through Y would have to be built over the current concourse. Stairways, restrooms, and concession stands would be placed in exterior additions to the existing Smith Center structure.

The second level suites would get their own concourse which would overlook the first floor (existing) concourse. These suites would have four rows of luxury seating, accommodating 32 patrons. Because the upper level ascends at an unbroken 34 degree rise, there would be an uncovered portion approximately 14′ 7″ deep. Some privacy could be offered by mounting an awning (shown as a heavy read line) at the end of the suite’s ceiling. Two private restrooms may be needed in these suites.

Certainly the Smith Center is one of the finest college venues in America, however some improvements could make the Heels more formidable at home. Clearly what is best for the team is placing the students around the court. As we saw in UNC’s game against Maryland and in all of N.C. State’s home games, students give a major boost to the team. While surrounding the court with students will make games more lively, those holding seats on the first 11 rows will have to be displaced. Surely there will be resistance to reassignment from some Smith Center donors. However plenty would minimally sacrifice their seat location in the name of improving the arena’s atmosphere. It is time for everyone involved to do what is best for the University.

4 Comments

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  • Steelcity36 Said:

    Good luck telling all the Dean Dome founding donors who bought lifetime rights and registered them in their grandchildren’s names that they have to:
    1) Move to a different location in the renovated stadium.
    2) Pony up another $25,000 to $50,000 to keep their lifetime rights.
    The only way UNC can pull this off is to build an entirely new stadium which voids the lifetime rights contract signed in the ’80s. Either way there are going to be a lot of pissed off blue hairs in Chapel Hill.

  • dmccall Said:

    Yep, steelcity…and when Bubba comes to my generation to ask for $300 million to replace the $40 million building, we are going to say,”Lifetime, huh?”

  • Bill Said:

    Dana,

    I admire your vision and creativity to reimagine and remodel the Dean Dome. Unfortunately, the original design is so flawed that it is cheaper to tear it down and start over.

  • dmccall Said:

    Thanks so much, Bill. I assume you are referring to architectural flaws, with which I don’t disagree, but I think the financial structure is more flawed. Film at 11…

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